BROADCASTING VS. OTT COMPETITION: HOW TERRESTRIAL PLATFORMS AND DIGITAL BROADCASTERS REDEFINE THE MARKET

Terrestrial dramas have long been established as popular TV shows, produced and broadcast through terrestrial broadcasting stations. In contrast, Over-the-Top (OTT) services are digitally distributed streaming platforms, with global streaming giants, regional streaming services, and Wavve being leading competitors. As viewing trends evolve, competi